Evaluation Question 5 - How did you attract/address your audience?

In our media product, the two-minute film opening 'Revive', we aimed our target audience of teenage girls, and certified it a 15 which means it is not too restrictive and fits our desired age category of 16-21 year olds. In order to successfully capture the interest of our target audience we needed to make sure we had many aspects to it which would appeal to them. Below I have listed some of the aspects we discussed and considered:

Protagonist= Our main character is the age and gender of our desired target audience which makes the audience able to relate to her more easily thus increasing their interest into the film.

Sound= The music we used was urban and had a moody emotional feel to it. This particular music would appeal to our target audience as it is the genre of music they would generally listen to, with artists with similar style in the charts today.

Props=We have used a bottle of gin as our main prop. Our target audience are at the age where they may be considering drinking alcohol socially or abusing it. This is an easily relatable prop and this may interest the viewer further.

Flashbacks= In the flashback the main character and her mother are having an argument. This is very common and relatable to teenagers who are our target audience. This adds further interest.

Key moments in the opening that would particularly attract the audience:

This is a screenshot of when we first fully meet the protagonist. The fact it is a medium close-up and focuses on her face and make-up, is a key moment because female teenagers at that age are typically concerned and conscious of how they look, and this represents that making it relatable to our audience.








This is a screenshot of the bottle of gin that she was drinking. This relates to what I previously said about the props. Our target audience are at the age where alcohol could potentially be an interest to them therefore, captivating there interest.   




This is a screenshot relating to what I have previously said about the flashbacks. The mother and protagonist are having an argument representing the stereotypical 'norm' issues between teenager and parent making it easily relatable.






This is a screenshot of our protagonist walking into her own bedroom. As you can see the walls are pink, there are musical posters above the book case, their are photos of friends an family on the door and, a white and pink spotty dressing gown on the door. All of these are stereotypical props to have in a teenager girls bedroom, which fits our target audience.

This is a screenshot of when our main character walks in and you can see the contrast of her scruffy attire and some expensive heels she has worn before. This shows that the main character can be sloppy and look like she doesn't care, but at the same time is conscious of how she looks and will make an effort. This could be extremely relatable to our target audience.